105 The Keys to Crafting an SMS-based Campaign to Reinforce Training

10:45 AM - 11:45 AM Wednesday, June 8



The prerequisite to effective training retention is gaining the attention of students once they have left the training environment. This is not a trivial challenge! Employees ignore emails, never visit web portals, and forget about apps installed on their phones. How can you gain access to their attention to reinforce important training?

The use of text messaging is an effective strategy to not only gain student attention but also reinforce training content and follow up on key training objectives. In this session, you’ll learn the various attributes of writing a text message to yield the greatest user engagement after a training class. These attributes include message frequency, content personality, automation, personalization, and setting appropriate user expectations. You will also learn the dynamics of relying on employee mobile devices for a training-related use.

In this session, you will learn:

  • How text messaging can facilitate the ongoing learning process
  • To identify variables that impact the success of text message–based post-training, such as frequency, timeliness, and personalization
  • Why text messaging is the best technology to get learners’ attention when they have returned to their own workspace
  • How to set expectations for relying on employee mobile devices for training-related use

Novice to advanced designers, directors, and senior leaders.

Technology discussed in this session:
SMS text messaging

Vince Han


Mobile Coach

Vince Han is the founder and CEO of Mobile Coach and a frequent speaker at conferences such as Training Conference, DevLearn, Learning Solutions, the Learning Conference, ATD ICE, ATD Techknowledge and others. He holds an MBA from the MIT Sloan School of Management. Vince is an industry thought- leader for learning and learning technology with an emphasis on artificial intelligence and chatbot technology. Vince has founded several successful technology companies and resides in Utah.

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