Andy Hicken, a product innovation specialist for Web Courseworks, has worked in eLearning since 2006. He has been the lead instructional designer and, later, product innovation specialist on a number of projects, including the World Anti-Doping Agency’s PlayTrue Challenge game, which won a silver award in the Games for Good/Non-Profit category at the Serious Games Conference. Andy holds a PhD degree in ethnomusicology and stays active in the field.