INN104 UX Process—What Can You Learn and Leverage?

1:15 PM - 2:00 PM Wednesday, November 16

Expo Hall—Innovation Showcase Stage

IDs may be so caught up in content, business expectations, project management, and stakeholder politics that learner needs get overlooked. Today’s learners want personalized learning that resonates with them, solves their problems, and simplifies their jobs. You can’t do that if you don’t know them.

Marketers spend considerable time understanding their target audience to effectively meet their needs. This session will examine the techniques used in UX of building personas, documenting user stories, and creating journey maps to better understand learners. You’ll leave with a better understanding of your audience and evidence to assist your SMEs with meeting users’ needs through the learning you design.

In this session, you will learn:

  • How UX professionals analyze to design for users
  • How to create personas for your audience members
  • How to create a journey map
  • How to document user stories
  • How to recognize more nuances about your audience

Intermediate designers and developers who have some experience with instructional design.

Jean Marrapodi

VP/Senior Instructional Designer

UMB Bank

Jean Marrapodi, Ph.D., CPTD, has designed and developed eLearning for over 20 years in various industries and higher education. Named a Guild Master in 2016 by the eLearning Guild, she is considered an industry thought leader. Over the last 10 years, Marrapodi has presented more than 75 workshops and webinars for industry organizations and has taught over 40 graduate and undergraduate courses at New England College of Business, where she served as director of eLearning. Her expertise lies in her ability to make the complex simple, and pinpoint client needs to drive to business outcomes. She is a soup-to-nuts eLearning designer, able to single-handedly build a project from idea to rollout and work in a specific role on a project team. She is the chief learning architect at Applestar Productions, providing targeted eLearning and custom workshops for her clients.

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