408 Dairy Queen’s Global New-product Training Using Agile Development

10:45 AM - 11:45 AM Thursday, October 1



There are several methodologies that can be employed in training development projects, but when time, cost, and quality are not negotiable, an agile development approach may be ideal. Dairy Queen recently introduced a brand-new product line to its 6,500+ franchise organization. In preparation for this momentous rollout, Dairy Queen needed to create an interactive training program to quickly prepare thousands of franchisees and their crew on the sales and operations of an entirely new product platform for worldwide delivery.

In this case study session you will learn how the Successive Approximation Model (SAM) was used to analyze behavioral and performance needs and design effective and intuitive learning templates. You will also see how Dairy Queen progressed through this agile process, beginning with brainstorming sessions, iterative functional prototype reviews, and the development and review cycles of new product eLearning courses. Additionally, the needs for localization and delivery methods required for a global market will be discussed.

In this session, you will learn:

  • How to follow an agile development approach for rapid, flexible, and effective solutions
  • To design effective sales and operational interactions for global, front-line employees
  • Best practices for developing a localization strategy for agile development projects
  • To employ reusable learning objects/templates that allow for constant, rapid changes and still support localization
  • How to create offline, executable (CD/DVD-based) instances of a web-based learning solution

Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
ZebraZapps, Node Webkit, PC/Mac.

Christopher Allen

Chief Strategy Officer

Allen Interactions

Christopher Allen is the chief strategy officer at Allen Interactions, providing direction to feature development and design, product training, and market focus. Christopher brings more than seven years of experience in digital content creation and distribution, as well as leadership experience in publishing and sales management. He holds a master’s degree in organizational management from The George Washington University and is an active triathlete.

Kimberly Brastad

Director, Global Curriculum/Training

American Dairy Queen

Kimberly Brastad, the director of global curriculum/training for American Dairy Queen, is a seasoned professional with 20 years’ experience in training and education. She currently leads a team of developers and instructional designers at Dairy Queen’s global franchisee support center. Her team is responsible for the curriculum design, development, translation, and delivery of training for Dairy Queen’s franchise system and worldwide field operations.

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