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P14 Applying Brain Science to Improve Training and Change Behavior

8:30 AM - 4:30 PM Tuesday, October 28

Raphael 2

We work hard to create great eLearning. We are disappointed when our employees fail to learn or don’t transfer learning back to their workplace. Training programs that fail most often do so because we don’t understand the mind of the learner. As a result, we build modules that are not consistent with the brain’s natural means of acquisition. The programs we build can be more effective once we understand how the learner’s mind operates.

In this energetic workshop you will explore the core principles that will help you understand how the brain controls learning and behavior. Participants will develop a new understanding of how the mind learns and retains new information. You will examine the core principles in detail and discover how to leverage neurological principles to create sustainable behavior change both within the individual and your entire organization. You will leave this workshop with a deep understanding of core principles of modern cognitive science, and you will be able to immediately utilize these ideas as you create eLearning that is tailored to the human mind.

In this session, you will learn:

  • To develop incentive systems that reinforce desired behaviors
  • To create social learning communities that are based on psychological principles of observation
  • To use authoring tools more effectively by understanding how the brain encodes metaphor
  • To improve employees’ attention within mobile learning by understanding the secrets to people’s attention
  • To design effective follow-up training by tapping into mnemonic principles of memory
  • To deliver visual messages or auditory messages based on an understanding of the brain

Novice to advanced designers, developers, project managers, managers, and directors who have a strong interest in learning. Although the session will explore neuroscience and psychology, there are no natural science prerequisites.

Participant technology needs:
Students should bring a laptop with the ability to use Wi-Fi to connect to the Internet.

Art Kohn


ASPIRE Consulting Group

Art Kohn, a professor of business at Portland State University, researches how to present information to maximize learning and memory. Art holds a PhD degree in cognitive science from Duke University. He was awarded the National Professor of the Year award from the American Psychological Association, and has won Fulbright Fellowships in cognitive psychology and distance education. He consults with the Centers for Disease Control on using social messaging for addressing HIV in the developing world. He and his company have produced more than 100 films, and he develops interactive media products for higher education and for corporate training. He is the author of Communicating with Psychology.

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