209 Secrets of Effective Serious Games and Gamification Approaches

1:15 PM - 2:15 PM Wednesday, November 16

Games and Gamification


Many eLearning professionals are attempting to use gamification and serious games to spark employee engagement and drive learning retention; it seems everyone is working to make the best serious game that will enhance learning objectives and retention. The biggest setbacks for some have been little to no planning, tough-to-pinpoint metrics, little to no implementation strategy, and insufficient or nonexistent post-deployment support.

In this session, you will learn about planning, developing, implementing, and supporting serious games for companies that have never gone down the route of serious games and gamified learning experiences. You will learn what makes a serious game a success or a failure. This session will also address the proper steps to take throughout each phase of a project to ensure success, as well as the pain points you will have to deal with when going down the route of gamification and serious games. You will walk away with knowledge of best practices, what not to do, and how to support serious games at your organization.

In this session, you will learn:

  • Why serious games work
  • The best practices to ensure a successful serious game implementation
  • The best practices learned from other organizations in different phases of this effort
  • What not to do, and how to support serious games at your organization
  • How to approach a serious game

Novice, intermediate, and advanced designers, developers, project managers, managers, and directors.

Andrew Hughes


Designing Digitally, Inc.

Andrew Hughes, who founded Designing Digitally, Inc. in 2001, has extensive experience in the development of enterprise immersive learning solutions for government and many of the Fortune 500 companies. He is a professor at the University of Cincinnati and has been a consultant for the Ohio Board of Regents and the US Department of Education for the Office of Innovation, where he helped to develop groundbreaking learning spaces for the K-12 sector. Andrew was also named 2016 Learning! Champion from eLearning! Magazine, and has been recognized for many honorable learning and development awards with his team at Designing Digitally, Inc.

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