STR104 How to Make User-generated Content Work for You

1:15 PM - 2:00 PM Wednesday, November 16

Expo Hall—Strategic Solutions Stage

Training and development in enterprises continues to change, and some of the field’s more recent challenges involve volume. It’s difficult to keep up with the increasing demand for ad hoc knowledge sharing and training requests. Also, there’s a growing need for training that is specific to more niche audiences (such as regional content) and that central teams struggle to support. However, there’s a solution to both these issues that’s starting to take off: user-generated learning content. But what are the pros and cons to this solution, and how can you ensure that it will bring value to your company?

In this session, you’ll hear the insight gained from recent research into user-generated content. This research used interviews with over 50 eLearning managers to uncover how this emerging training trend actually works in the real world. You’ll discuss the outcome of these conversations and look at a number of use cases to gain insight into the strategic decisions learning managers are making today in regard to user-generated content. In addition, you’ll explore a case study from Nielsen in which the designers themselves will share their experience implementing and supporting myTraining Builder: a toolkit designed to help Nielsen users develop their own training solutions.

In this session, you will learn:

  • About the four key reasons that companies are leveraging user-generated content
  • About two situations in which user-generated content isn’t a great fit
  • Best practices for implementing user-generated content in your own organization
  • How Nielsen’s talent engagement and development team strategically adopted user-generated content as part of its approach

Novice and intermediate designers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
SharePoint, Easygenerator, Skype for Business, and Nielsen’s LMS.

Kasper Spiro



Kasper Spiro is the CEO of Easygenerator. He has over 30 years of experience in the field of learning: teaching, authoring textbooks, designing and creating eLearning, and developing knowledge management systems, user performance support systems, and eLearning systems. Kasper’s experience as a manager also includes being CEO of an early internet startup in the 1990s. At Easygenerator, the goal is to facilitate non-learning professionals in sharing knowledge and creating effective eLearning through Easygenerator’s cloud- based eLearning service.

Laura Payette

Learning Design Consultant


Laura Payette is a learning design consultant with Nielsen. She has seven years of design and development experience in learning and development, spanning roles in a consulting capacity, internally on a small team, and now in the corporate space with Nielsen. In 2013, she won the National Excellence in Training Award from ATMC for her work on automotive safety training. Prior to earning her MEd, Laura spent eight years in marketing and advertising agencies, building client relationships, copywriting and editing, managing projects, and building awareness for the brands and projects she supported. She participates regularly in industry Twitter chats and Skype discussions.

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