209 Online Course Metrics You Should Measure (But Probably Don’t)

1:15 PM - 2:15 PM Wednesday, September 30

Data and Measurement


Free tools like Google Analytics can reveal important characteristics about online learner behavior, and help instructors and course developers make confident design and technology decisions. With a thoughtful analytics implementation derived from course learning goals, instructors can better understand what aspects of their course were successful and communicate this story to their businesses and institutions.

In this session, you will learn how the Google Analytics Edu team used Google Analytics to make more informed instructional design and technology decisions based on learner behavior in their Analytics Academy courses. You will learn how the team set up their Google Analytics instance, the importance of creating a measurement plan, how to use personas to help segment behavior data, create goals to understand the course value, how to set up tracking for specific behavioral events, and how to use all this data to engage learners and tell a compelling story about your course effectiveness.

In this session, you will learn:

  • How to use Google Analytics to promote online learner course engagement
  • How users navigate your online course, where they drop off, and how to re-engage them
  • How to track specific course events like video completions or clicking interactive graphics
  • How to design learner registration fields used to segment behavior data for analysis
  • How to create a measurement plan that maps back to course learning objectives
  • How to create Google Analytics goals to determine your online course return on investment (ROI)
  • How to better understand the demographics and geographic locations of your learners

Novice and intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Google Analytics and the Google Analytics Academy CourseBuilder MOOC.

Chris Jennings

Instructional Lead for Analytics Academy


Chris Jennings, the instructional lead for Analytics Academy at Google, has 14 years of experience in educational technology and instructional design. Currently, he’s an instructional lead at Google where he helped design the Analytics Academy learning platform for hundreds of thousands of users. Previously, he built a successful cross-product online training and certification program for Google advertisers and publishers. Chris has also worked at NYU where he managed the Center for Innovation in Teaching and Learning, and built online courses for The University of Texas System. He has published articles for Learning Solutions and eLearn magazine about online course design and strategies to build homegrown online training programs.

<  Back to session list Top ^