111 Ten Projects Showcasing the Top 10 Reasons for Gamification

10:45 AM - 11:45 AM Wednesday, September 30

Games and Gamification


Gamification and games-based learning is a viable, effective strategy for learning and yet there is resistance when it comes to executive buy-in. We hear, “Gamification is too expensive!” “It’s too flashy!” “We don’t want our employees playing games on the job!” Turning the tide of perception takes a combination of highlighting programs in which gamification has been incredibly effective, understanding the science behind why gamification works so well for learners, and targeting those specific projects for which gamification is a perfect fit.

From reaching the target demographic, to creating experts, to maximizing downtime and making training more cost effective, you’ll see how gamification was used to address the business drivers, meet the learning objectives, and engage the audience beyond expectations through 10 real-world examples. In this session, you will learn 10 reasons why your learners will be and your company should be asking for gamification as a learning strategy. Finally, you will learn how to overcome resistance to gamification and gain ideas for how to successfully achieve buy-in from company leadership.

In this session, you will learn:

  • To identify reasons for resistance to gamification within your organization
  • To describe why gamification is an effective strategy for the modern adult learner
  • To describe best practices for pitching and developing gamification programs for learning
  • To list the types of projects that can be enriched with gamification

Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:

Steve Yacovelli

Director, Inclusion & Change


Steve Yacovelli, the director of inclusion and change for SweetRush, focuses on helping clients embrace and adapt to using new and innovative ways to work with their employees. Steve has worked with such great organizations as The Walt Disney Company, IBM, Tupperware Brands, George Washington University, The Bill & Melinda Gates Foundation, and Bellsouth-AT&T. A published author, Steve holds a BS degree in public relations, an MA degree in educational policy and leadership development, and an EdD degree in instructional technology and distance education.

Cindy McCabe

Senior Instructional Designer/Program Manager


Cindy McCabe is a senior instructional designer and program manager at SweetRush, specializing in game-based learning experiences, including simulations and serious games. After earning her law degree and a successful career at Deloitte, she decided to pursue her passion for teaching and technology. With a master’s degree in instructional technology and more than 15 years in the field, Cindy is equally at home consulting with executives and SMEs, writing creative storylines for simulations, and fine-tuning the details of video and animation. Cindy’s expertise also extends to large-scale program management, SAP implementation, and marketing communications.

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