705 Blended Learning: Mobile and Leader Engagement to Activate Selling Strategy

8:30 AM - 9:30 AM Friday, October 2



A Fortune 500 company was seeking a way to get a safety message to customers via their sales force without the training impacting face time. But, how do you train 3,000 plus salespeople to enhance their selling approach and deliver this new message to thousands of customers in a consistent fashion, in a compressed time frame, and with limited time away from selling?

In this session you will learn how they mplemented an enterprise mobile-learning platform for the sales force while concurrently developing content to teach the salesforce key new messaging. You’ll see how the L&D team designed a learning program leveraging each seller’s omnipresent smartphone and laptop as key access points to the just-in-time training content, participatory activities, and leader-led discussions. You will gain the perspective on how the overall program was planned, implemented, and supported in the age of myriad mobile challenges like security, authentication, integration, and private app stores.

In this session, you will learn:

  • A blended approach using mobile and the roadblocks to such a large undertaking
  • A beginning-to-end perspective on working with business partners and the learning areas to create a blended approach
  • Insights on how to engage leaders at all levels to make the program a success
  • The tools used to make the content mobile and what tools were provided to the managers to support the program

Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
Microsoft Office Professional, GoMoLearning’s responsive authoring platform, and OnPoint Digital’s CellCast Solution, along with Apple iOS devices.

Mira Mendlovitz

Instructional Designer

Medline Industries

Mira Mendlovitz, an instructional designer with Medline Industries, has been in the learning and development field for over 25 years. She has been involved in strategy, analysis, delivery, design, and development of learning. Mira works with internal clients to develop a range of learning solutions with a focus on how to blend learning to ensure stickiness. Through the years, she has led the implementation of many new learning technologies at a large Fortune 500 company; and she currently works with Medline, a multibillion-dollar manufacturer and distributor of medical supplies.

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