212 Supercharge Your Writing for Instructional Design

1:15 PM - 2:15 PM Wednesday, September 30

Instructional Design


Writing is an underdiscussed aspect of instructional design. In fact, many people get into the field without realizing that writing is a significant part of a learning designer’s job. It is difficult to do it well. Learning designers may be required to write in at least ten different forms that involve unique styles. Yet there is no single source of instruction for writing in all of these styles.

In this session, you will gain a deeper awareness of the different writing styles learning designers need to produce on the job. You will learn the different formats and techniques one can use to make each style effective. During the session, you will be able to compare examples of successful and less successful writing. You will leave this session being able to differentiate between the requirements and styles of writing microcopy, video scripts, test questions, and expositions, which is a basic skill that designers need to have.

In this session, you will learn:

  • How to meet the needs of varied writing requirements used in instructional design
  • How to inject creativity into the driest of topics
  • How to use journalistic techniques in your writing
  • How to use marketing techniques in your writing

Novice and intermediate designers and project managers.

Technology discussed in this session:

Connie Malamed

Learning experience design consultant; publisher of The eLearning Coach website

founder of the Mastering Instructional Design membership community

Connie Malamed is a learning experience design consultant; publisher of The eLearning Coach website and podcast; and founder of the Mastering Instructional Design membership community. She is an author, international speaker, and workshop facilitator in the fields of learning experience design, Design Thinking, and visual communication. Connie has helped non-profit, government, and corporate clients improve performance by creating meaningful learning experiences for more than 20 years. She is the author of Visual Design Solutions and Visual Language for Designers. In 2018, she was honored with the Guild Master award for contributions to the learning technologies community.

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