418 Game On! Playing Games with Purpose

10:45 AM - 11:45 AM Thursday, October 1

Games and Gamification


Why do people spend hours learning how to master new levels in their favorite games? The answer to this question, and the ability to harness some of that excitement and magic for workplace learning, is why there is growing interest in games for learning.

In this session you will learn how and why you might design a game to teach workplace topics. The session takes you on a journey through several levels, in which you will learn the surprising facts about who plays games, the principles of design for games with purpose, the types of games that work best for different purposes, and tips for success.

In this session, you will learn:

  • Who plays games today
  • The principles behind games with purpose
  • Why games with purpose can make such powerful learning tools
  • What sort of games other organizations are commissioning

Novice designers, developers, managers, and directors.

Technology discussed in this session:
Games will be demoed and discussed on PCs, smartphones, and tablets. Also discussed is the potential of various other virtual reality games powered by devices such as the Oculus Rift.

Bill West

President & Founder


Bill West is the founder of Regatta VR and vice president of Immersive Learning Solutions at NIIT Limited. His career spans Accenture, EY, GP Strategies, Xerox, LEO, Sea Salt Learning, and eLearning Brothers. He founded one of the world's first elearning companies in 2001 and has led the adoption of new technologies for the last 20 years. His expansive client list includes over 100 global companies and his teams have won more than 50 industry awards. He has presented many times at training industry events, on topics ranging from learning methods and game design to virtual reality and xAPI. He's also written two highly-acclaimed books on successful vendor partnerships. His teams have adapted the strongest ID methods into a cohesive methodology for VR design and development, including VR user experience design and xAPI data management.

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