809 Analytics and xAPI: Measure Your Way to Success

10:00 AM - 11:00 AM Friday, October 2

Data and Measurement


Tracking learning and performance activities to be able to analyze them and interpret their value has always been a desire of learning professionals. Having this information naturally leads to the opportunity to refine the effectiveness of the learning experiences. Until now, this has been time and cost prohibitive.

In this session, you will learn how the Experience API (xAPI) is allowing us to look deeper at what is happening and how that data can influence future design and learning environment decisions. You will explore a detailed use case involving the analysis and resolution of a productivity challenge in a large sales and marketing organization. The use case will include descriptions and explanations of how learning analytics and the xAPI can be applied, including needs analysis, solution design, data collection, data visualization, solution monitoring, and building on success. You will learn how analytics can be used to address workplace performance challenges and how to leverage the xAPI.

In this session, you will learn:

  • The value of both descriptive and predictive learning analytics in the workplace
  • How a common performance issue may be examined and resolved through the disciplined application of learning analytics
  • How xAPI may be used to support the understanding of bridging a workplace’s performance and learning ecosystems
  • How to organize the use of learning data analytics in your organization

Intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Experience API.

Steve Foreman


InfoMedia Designs

Steve Foreman is the author of The LMS Guidebook and president of InfoMedia Designs, a provider of eLearning infrastructure consulting services and technology solutions to large companies, academic institutions, professional associations, government, and military. Steve works with forward-looking organizations to find new and effective ways to apply computer technology to support human performance. His work includes enterprise learning strategy, learning and performance ecosystem solutions, LMS selection and implementation, learning-technology architecture and integration, expert-knowledge harvesting, knowledge management, and innovative performance-centered solutions that blend working and learning.

Andy Johnson


Problem Solutions

Andy Johnson, a contractor with Problem Solutions, has supported the ADL contract since 2000. He spent much of that time learning and executing the technical specification SCORM, and he created real-world SCORM architecture for programs such as the Joint Knowledge Development and Distribution Capability (JKDDC). He is now the lead on the new tracking specification called the Experience API. Andy holds a BS degree in computer science and a master’s degree in education from UW Madison.

Craig Wiggins

Community Manager

Advanced Distributed Learning Initiative

Craig Wiggins is a senior instructional designer for Problem Solutions, through which he supports the Advanced Distributed Learning Initiative (ADL) as a community manager, particularly for the Experience API (xAPI) and other learning technologies. Craig has worked primarily to design and develop eLearning in the commercial, military, and US federal government contexts. He holds a bachelor of arts degree in anthropology and a masters of education degree in curriculum development.

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