806 Copy. Paste. Repeat. Stop!

10:00 AM - 11:00 AM Friday, October 2

Instructional Design


Do you spend more of your time copying and pasting from one content format to another than you do creating new instructional materials? Do you have to deliver the same information for more than one learning deliverable? If you answered yes to either of those questions, then it’s time to reclaim your time and use a single source for your content.

This session will introduce you to the Darwin Information Typing Architecture (DITA) as the single source for your learning content. You’ll learn how to separate the content creation and maintenance from its delivery using a single XML source to create and update the content. You will discover a strategy that can enable you to work more efficiently, develop consistent content, and improve quality all while supporting content delivery using the existing delivery methods, learning-management systems, printed materials, slides, web sites, and mobile apps.

In this session, you will learn:

  • How to implement your instructional design with structured content
  • How to create and manage content in easily-updated chunks or topics
  • The process to produce deliverables from XML in multiple formats, including slides
  • How to update the content in one place in the source and deliver it via multiple methods
  • The basic strategy to align content to learning objectives

Intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
XML, XML editors, DITA, and DITA Open Toolkit.

Amber Swope

DITA Specialist

DITA Strategies

Amber Swope, an internationally recognized expert on the Darwin Information Typing Architecture (DITA) at DITA Strategies, specializes in helping teams implement XML to deliver compelling learning experiences as well as improve their organizational efficiency. Amber has authored numerous papers and articles on information design, development, and architecture and presented at leading industry conferences. She holds a master’s degree in technical and professional writing from Northeastern University.

Joan Lasselle



Joan Lasselle, president at Laselle-Ramsay, has over 25 years of experience designing and developing new product content and training for the high tech, healthcare, finance, and insurance industries. Since 2000, Lasselle-Ramsay has worked with their clients to help them move to the use of XML/structured content to help streamline development of content and customize output in multiple forms and formats. She is regular contributor at industry conferences and holds an MEd degree from the University of Oregon.

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