712 Tell Me a Story: How Do Storytelling and Learning Work Together?

8:30 AM - 9:30 AM Friday, October 2

Instructional Design


The holy grail of all learning is retention (and subsequent behavior change). Relevance drives retention. And we have no faster path to relevance than through effective stories. Stories engage us and trigger our imagination to take us places. We’ve all read about the importance of storytelling, we’ve listened to webcasts, maybe we’ve even bought a book or two about effective storytelling. Storytelling is a major buzzword today, but how can we effectively use storytelling in learning solutions?

In this session you will explore the basic framework of story, but we won’t stop there. We will discuss story arcs and the ways of creating your learning journey around a story—not just sharing a story. You will learn how to use story inside of learning opportunities. Can our learning solutions become a story or do they just use stories? Learn how story can improve learning of dry subjects such as ethics or business conduct, and finally, identify when a storytelling approach is most and least appropriate to use.

In this session, you will learn:

  • How to distinguish between your learning containing a story and being crafted around a story
  • The elements of a story that make it come alive
  • The structures (story arcs) we can use to craft a story
  • Practical resources you can use to help you transform your learning from containing a story to revolving around a story

Novice to advanced designers and managers.

Matt Mow

Executive Director of Instructional Strategy

Sublime Media

Matt Mow, the executive director of instructional strategy for Sublime Media, has spent the last 12 years in a variety of learning and development roles—from creating security training solutions at Microsoft to leading curriculum development projects at TIAA-CREF to delivering sales and technical training for Fortune 100 and global nonprofits worldwide. He has spent the past three years with Sublime Media, leading the instructional design teams and developing training strategies for a variety of industries. His business acumen and depth of knowledge in learner engagement and evaluation methodologies help clients develop well-rounded and robust learning curriculums for all experience levels.

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