110 The ABCs of xAPI: Lessons Learned and Shared

10:45 AM - 11:45 AM Wednesday, September 30

Data and Measurement


The Experience API (xAPI) has been in production for more than a year now, and it is becoming more important for training and development teams to learn the ABCs of this important new set of technologies and approaches to tracking and reporting.

In this session, you will learn what xAPI is and what it isn’t. You will learn how statements are generally structured, and how it is typically being put into practice. You will explore how xAPI is being leveraged by progressive organizations to improve the learning experience, streamline tracking, perform common tasks, and drive engagement. Finally, we will look at the myriad challenges. Just because it’s out there doesn’t mean your team will have the right platforms, tools, practices, and mind-set to take advantage of all the features (attributes) and benefits xAPI has to offer.

In this session, you will learn:

  • The basic structure and tools that comprise the xAPI approach, including statement syntax, construction, and management
  • To determine which platforms and tools are xAPI ready and how they can be used in an existing learning environment
  • To balance when to use xAPI over Sharable Content Object Reference Model (SCORM) and whether they are mutually exclusive
  • New use cases to apply tracking to nontraditional learning assignments and interactions
  • The new technical challenges to overcome with learning management system (LMS) integration, security, and mobile access (especially when offline)

Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
xAPI , Learning Record Stores.

Robert Gadd


OnPoint Digital

Robert Gadd is president of OnPoint Digital and responsible for the company’s vision and strategy. OnPoint’s online and mobile-enabled offerings support more than one million workers and include innovative methods for content authoring, conversion, and delivery extended with social interactions, gamification, and enterprise-grade security for workers on their device or platform of choice. Prior to OnPoint, Robert spent 10 years as CTO of Datatec Systems and president/CTO of spin-off eDeploy.com. He is a frequent speaker on learning solutions—including mobile, informal learning, xAPI, and gamification—at national and international T&D conferences.

Dave Smelser

VP, Business Development

OnPoint Digital

Dave Smelser, a vice president of business development at OnPoint Digital, has helped design and deliver technology-enabled learning solutions in the enterprise for several years. Dave previously worked in software integration at Lockheed Martin Aeronautics and in Ernst & Young’s Technology and Security Risk Services practice. Through a strong understanding of technology and the practical realities of the business world, Dave has assisted many Fortune 1000 companies in yielding real, measurable results through implementations of various learning technologies. Dave holds both bachelor and master of science degrees in decision and information sciences from the University of Florida.

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