What does engagement look like? How do creators build engagement into their videos? This session will look at two types of engagement strategies: passive and active.

During this session, you’ll review what passive and active engagement are, and you’ll explore multiple engagement strategies and their impact on video outcomes. Both sets of strategies are important and will allow the content creators to impact outcomes. You’ll also learn why and when you can use these strategies for the greatest impact, and other tips to make impactful videos. Examples will be provided.

In this session, you will learn:

• Strategies to create more engaging videos, using both passive and active engagement techniques
• How to draw from a variety of engagement ideas to enhance the videos you create to foster better outcomes
• How to make videos more interactive to enhance engagement
• How to overcome some of the obstacles to engagement

Audience:

Novice to intermediate designers, developers, and managers.

Technology discussed in this session:

Video