Using microvideo for learning has the potential to raise engagement among learners by reducing the amount of time they need to dedicate to training. There is a wide range of other benefits to this approach, including how mobile devices can make the content easy to produce and watch; how it enables users and subject matter experts to quickly create their own content; and the relative ease of distribution through corporate platforms. But just because a video is short doesn’t mean it’s effective. What skills do you need to build to produce microvideos that actually work?

In this one-day workshop, you will break down the advantages and disadvantages of using video lengths between one frame and 60 seconds. You’ll also look at how the length of your video can change how you approach storyboarding and production. You’ll then explore the design and delivery of your microvideos, including how to adopt simple visual cues that make your content clear right from the start. You will walk away with proven processes and practices for making microvideos that work, as well as implementation strategies for producing and sharing this content.

In this session, you will learn:

• How the brain processes video and audio (and how this should impact the microvideos you create)
• How to design and develop your own effective microvideos
• How a video content management system works
• How to create a user-generated microvideo workflow
• How to use metadata with microvideos
• About video analytics you can use to guide your microvideo creation process

Audience:
Novice to intermediate designers and developers.

Technology discussed in this session:
Video editing software (Adobe Premiere, TechSmith Camtasia, etc.) and video content management systems.

Technology required:
A laptop with video editing software and the ability to use a USB drive to transfer workshop exercise assets.