How to Increase MOOC Completions with Open Badges
Conference Archive
DevLearn 2016 Conference & Expo - November 17, 2016

David Leaser
Senior Program Manager, Innovation and Growth Initiatives
IBM
Much has been made about the astounding dropout rates for massive open online courses (MOOCs): typically 85 percent or more. While it may be misleading to apply the traditional metrics of higher education to MOOCs, there are ways to dramatically improve the numbers.
In this session, you will learn the challenges IBM faced with its online MOOCs and how its IBM Open Badge program solved the problem. Through this case study, learn how IBM wanted to increase new subscribers and increase course completions for its “big data” MOOCs. See how, after introducing Open Badges, every metric—from new attendees to course completions to the average number of courses taken—increased well beyond expectations. You will see exactly how IBM achieved impressive results, and you’ll leave with an action list to show you how to marry MOOCs to digital credentials and improve your numbers.
In this session, you will learn:
- How Open Badges can be used to attract new audiences
- How Open Badges increase course completions
- How to incorporate gamification elements
- How to improve uptake with simple email language
- How and what to measure
- How to sell the value to your stakeholders
Audience:
Novice, intermediate, and advanced developers, project managers,
managers, directors, and senior leaders (VP, CLO, executive, etc.).
Technology
discussed in this session:
MOOCs and digital Open Badge platforms.
Click here for the session trailer
Handouts
You do not have access to these files. Please log in or join with a free membership to download these files.

Upcoming Events
Recent Job Postings
- Instructional Designer
Pittsburgh, PA, USA - Interactive Learning Experience Developer
Waco, TX - Learning Experience Developer
Waco, TX - Learning Designer
Hartford, CT (Nationwide) - E-Learning Developer - Contract, Remote
United States