Measurement Matters: The How and Why of eLearning Metrics

Conference Archive

Learning Solutions Conference & Expo 2016 - March 16, 2016

Clark Quinn

Executive Director

Too often, learning is evaluated based upon one of two measures: whether learners like it, and/or how much it costs to produce. Unfortunately, the former isn’t useful, and the latter isn’t critical. Yet, increasingly, actions will have to be documented, and measurement is key. There are meaningful metrics for learning, but they should be about whether they are helping the organization. Kirkpatrick, ROI, impact—to make sense of these, you need to know some core concepts.

In this session, you’ll learn the basic models of measurement, and point out some of the common flaws observed. You will learn what makes sense for measuring learning, and the steps that are required. You’ll better understand the major terms and measures, including both formal and informal, and provide guidance about how to get started and the usefulness of the xAPI. Some new initiatives will also be looked at that can give valuable input in a strategic sense.

In this session, you will learn:

  • Why smile sheets aren’t useful
  • What makes a meaningful measure
  • How to get concrete about measuring informal learning
  • Where xAPI comes into play

Intermediate and advanced designers, project managers, managers, and directors.

Technology discussed in this session:
The xAPI.


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