Every year, companies spend millions of dollars on training and development. They want to know that money is well spent. One of the ways we do this is by using analytics to assess who is using our content, where, when, and how. There are more and more ways to do this, and with all this data available, it’s becoming increasingly difficult to tell which data points matter. Having large amounts of data is one thing; making that data valuable is something else.

In this session, you will examine a selection of tools available to gather data about how content is being used. You will focus primarily on Google analytics and using the Experience API to report information back to your Learning Record Store (LRS). Using real-world examples, you will learn what data is available and how to find it. You’ll learn why some data is more valuable than others, and why big data isn’t always good data. You will leave this session understanding how all the data points come together to bring into view a clear image of who your users are, and what their needs are.

In this session, you will learn:

  • About Google analytics and Experience API reporting
  • The analytic process
  • To evaluate what you really need to learn about your users     
  • Why big data isn’t always good data

Novice and intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Google analytics, PHP, JavaScript, and the Experience API.