“E” for Edsel? Lessons Learned from Henry Ford for Implementing eLearning

Conference Archive

mLearnCon 2014 - June 25, 2014

Linda Hiemer

Executive Director
Magnetic Edge

It’s increasingly difficult for administrators and developers to cope with the speed at which technological devices enter the market and the pockets of learners. eLearning professionals are faced with the challenge of finding the best response to internal or external demands for content delivery in the latest device, while still demonstrating sound pedagogy/andragogy, learning outcomes, and fiscal responsibility. And it’s only going to get more challenging in the future.

In this session, you will explore the historical background of the Ford Motor Company Edsel story and its relevance to innovative approaches to eLearning. You will discuss a case study wherein an organization launched an initiative to provide tablets for learners—an initiative that, like the Edsel, failed. You will examine the reasons the case study failed and what could have been done differently. You will explore the tools needed to succeed in the implementation, improvement, and/or expansion of eLearning (blended, online, mobile). You will leave this session with a set of tips and tools for responding to and managing the internal and external demands related to technology, new devices, and implementation and continuous improvement of eLearning initiatives within institutions and organizations.

In this session, you will learn:

  • To ensure any eLearning initiative within your institution/organization is learner-centric, not device-centric
  • Tips for how to manage and respond to external and internal megatrends related to technology and evolving devices
  • Tools and tips to leverage and balance pedagogical, technological, and analytical attributes
  • To be proactive, not reactive, in choice of technology and tools


Novice developers, project managers, managers, and directors with a basic understanding of curriculum development, course development, and eLearning.

Technology discussed in this session:

Online LMS(s), mobile devices, and other technology-aided learning.


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