Even though YouTube, Google, and smartphones have changed how we find and apply new information, many organizations continue to train employees using slow and outdated approaches to training that fail to leverage current tools and technology. The good news is a range of augmented reality (AR) solutions available today that make it possible to share valuable knowledge in the flow of work—within seconds! Used wisely alongside traditional training modalities, AR can equip learners with the answers they need, in the moment, to feel confident, supported, and prepared. From sales to service, how we support our learners must evolve to reflect the pace of our time, and AR makes that dream a reality.

In this session you’ll learn how a deep evaluation of technologies led to the deployment of an augmented reality (AR) solution to support frontline sales training at T-Mobile. This third-party solution allows instructional designers to explore new ways to engage learners with meaningful content in the flow of work. We’ll delve into ways that AR can reduce costs, scale to support large audiences, equip learners with a reusable resource, and drive increased retention based on rapid access and use in the moment of need. We’ll share insights gained over more than three years of trial and error that can help you make the financial case for AR and show strong ROI against potential costs. This session will also reveal why AR is a win for learning and development professionals seeking new ways to reach and truly develop their audience.

In this session, you will learn:

  • Four pillars of AR content strategy for use in any organization
  • How AR can support training in a sales environment
  • Why AR has more use cases than VR at a lower cost
  • Risks to address before and after AR deployment