Interactive Video: A Design Challenge Case Study

Conference Archive

DevLearn 2021 Conference & Expo - October 22, 2021

Meg Bertapelle

Principal Instructional Designer
Intuitive

At Intuitive, we create long and detailed surgical procedure videos for our customers, but ordinary videos lack opportunities for engagement and offer only rudimentary navigation functions. We looked to interactive video to give learners more control over their experience, and to provide access to extended content. With interactive video, we provide a video experience that truly makes an impact during the learning journey. When your learning objective lends itself well to video, interactivity can increase your training videos' value with elements like chapter navigation, contextual hyperlinks to related content or cue points, and content overlays. Producing standard video is expensive, time-consuming, and complex. Creating interactive video can be even more involved. Based on our experience at Intuitive, we'll share key aspects of our process and some lessons learned to help you determine if interactive video is right for you, and help set you up for success.

In this case study session, you'll discover how the unique capabilities of interactive videos can enhance your content development toolkit. Video is the clearest and most impactful way to show a process in action. At Intuitive, the bulk of our training solutions are geared toward medical professionals, whose time is valuable and limited. For this audience, interactive video is a great way to help learners take control of their own learning through discovery. In this session, you'll see examples of what interactive video can do. We'll also look at real-world challenges, including our constantly evolving delivery infrastructure, stakeholder misconceptions about the technology, documentation requirements of a highly regulated industry, and localizing complex content for multi-faceted learner populations. We'll discuss the impact those issues had on our project and the strategies we used to overcome them, such as following a custom process, setting expectations, and staying connected to our implementation partners. Once you know what to expect and can plan ahead, we'll talk about how you might avoid our struggles. Rather than learning the hard way, you can benefit from our experience to save you time and money—and drive your interactive video project to raging success.

In this session, you will learn:

  • The unique capabilities of interactive video, highlighting processes in action while also providing learner control
  • The inherent challenges of creating interactive video, such as expectations and implementation, and mitigation tips
  • Lessons learned in implementation, documentation, and content management while bringing interactive surgical videos to our learners
  • Strategies for success to add interactive videos to your content development toolkit
  • Key components of an interactive video instructional plan, for instance, links to cue points and additional content

Technology discussed in this session:

Interactive video, Adobe Premiere, Photoshop, and After Effects, Hapyak interactive video development web application

Handouts

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