Content design strategies have continued to slowly evolve over the past decade. But slow and steady evolution will only take us so far — it's time to take the next step and truly revolutionize how we think about content design.
If we want to seamlessly deliver dynamic content experiences that engage learners, drive continuous learning, support career pathways, and ultimately help meet our organizational goals — and to do so in a way that can expand with technology to meet new business needs and feed to new delivery channels as they emerge — then we need to fundamentally rethink content design.
The future of content design hinges on making content more fluid and adaptable, so it can be used and reused efficiently in multiple experiences, across multiple audiences, and delivered in multiple formats, to meet the needs of a wide range of job roles, experience levels, geographies, and business use cases.
Analysts like Forrester have already predicted an impending, dramatic shift in the corporate content landscape — organizations that can get ahead of the curve and begin to revolutionize their content design and delivery strategies today will have a distinct competitive advantage in the marketplace.
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