701 Skillsets Marketers Have That L&D Can Develop

2:30 PM - 3:30 PM ET / 11:30 AM - 12:30 PM PT Thursday, August 24

You’re a learning and performance professional. In this role, you’re expected to have a number of skills, including design, analysis, development, and more. You know there are things marketing departments do that can be applied to L&D, but what skills do marketers need to accomplish those tasks?

In this session, you will examine the skill sets that strong marketers have that L&D professionals should be developing. You will examine each skill in detail, exploring the value it provides and how you can adapt it for L&D. You will also gain tips on how you can develop each of these skills for yourself.

Judy Albers

Director of Research Enablement

Institute for Corporate Productivity (i4cp)

Judy Albers is Director of Research Enablement at the Institute for Corporate Productivity (i4cp), where she helps some of the world’s most admired companies implement cutting-edge, evidence-based people practices. With career-spanning roles as a corporate learning strategist, technology innovator, and managing consultant, Judy has deep experience translating research into practical tools that drive real business impact. Her work focuses on scaling next practices in learning and development—those innovative approaches that aren’t yet widespread but have proven power to transform performance. Drawing on decades of experience across learning platforms, strategy, and human capital trends, Judy is passionate about helping organizations modernize learning with both science and heart.

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