201 Leveraging Marketing Experiences for L&D

10:00 AM - 11:00 AM Wednesday, August 23

Have you ever wondered what drives successful marketing? What is it about powerful advertising that compels people to take action in the real world? More importantly, have you ever considered how to leverage the same techniques in the education sector?

This session will explore how marketers have been able to fulfill Maslow’s hierarchy of needs more effectively than educators have. You will dissect the intersection of the two disciplines and learn to use techniques from the marketing world to create more powerful learning experiences.

Ning Zhang


Z5 Consulting

Ning Zhang is an independent learning consultant specializing in the corporate education sector. Prior to launching his practice, he successfully led learning teams at companies such as Facebook, Mediaocean, and others that straddle the world of technology and marketing.

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