501 Training the Google Way: Using Neuroscience to Create Behavior Change

8:30 AM - 9:30 AM Thursday, December 8

There are many well-entrenched practices associated with training. As the body of knowledge about neuroscience and the science of behavior change continues to grow, the effectiveness of some of our current practices comes into question.

 In this session, professor Art Kohn will examine how today’s cutting-edge advancements in science are making training more effective at Google. You will examine how the brain uses metaphor and emotion to encode information. You will learn how to improve attention spans by understanding levels of consciousness, and discover how to design effective follow-up training by tapping into the mnemonic principles of memory. You will leave this session with an understanding of how the brain controls learning and memory, and how Google is applying this knowledge to create engaging eLearning. 

Art Kohn


ASPIRE Consulting Group

Dr. Art Kohn earned his PhD in cognitive science at Duke University and is a professor of business at Portland State University. His research explores how to maximize learning and memory. He was named National Professor of the Year and won Fulbright Fellowships in cognitive psychology in distance education. He consults with Google Inc. on their international training program and with the Centers for Disease Control on using social messaging for addressing HIV in the developing world. He is the author of Communicating with Psychology and he develops interactive media products for higher education and for corporate training.

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