501 Training the Google Way: Using Neuroscience to Create Behavior Change

8:30 AM - 9:30 AM Thursday, December 8

There are many well-entrenched practices associated with training. As the body of knowledge about neuroscience and the science of behavior change continues to grow, the effectiveness of some of our current practices comes into question.

 In this session, professor Art Kohn will examine how today’s cutting-edge advancements in science are making training more effective at Google. You will examine how the brain uses metaphor and emotion to encode information. You will learn how to improve attention spans by understanding levels of consciousness, and discover how to design effective follow-up training by tapping into the mnemonic principles of memory. You will leave this session with an understanding of how the brain controls learning and memory, and how Google is applying this knowledge to create engaging eLearning. 

Art Kohn


ASPIRE Consulting Group

Dr. Art Kohn earned his PhD in cognitive science at Duke University and is a consultant with Google, helping the organization develop new programs which train more than 1.2 billion people. Dr. Kohn's professional research explores how to present information in order to maximize learning and memory. He was awarded the National Professor of the Year award from the American Psychological Association and he won a Fulbright Fellowship in cognitive psychology and a second Fulbright Fellowship in distance education. He consults with organizations around the world, helping them modernize and optimize their training programs.

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