Why Viewers Stop Watching Your Videos

Sponsored Library

Webinars - March 17, 2021

Matthew Pierce

Learning & Video Ambassador

In this session, we will be examining and discussing survey results from almost 1,000 participants in six countries to understand their engagement, preferences, and interactions with online instructional and informational videos. Attendees to the session will gain insights to viewer preferences, practical tips, and suggestions for the context surrounding videos to ideas on how to make sure viewers stay watching and paying attention.

Since this study ran in 2013, 2016, and again at the end of 2018, these ideas will look across five years to see what has and hasn’t changed. While there are no silver bullets that overcome all of the challenges, attendees will leave this session with at least a few ideas to make their viewers video experience even better.


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