P17 BYOL: YouTube U—Leveraging the World’s Biggest Video Platform

8:30 AM - 4:30 PM Tuesday, June 7


In the last decade, YouTube has delivered Khan Academy classes, TED Talks, Common Craft explainer videos, and tons of bite-sized science. But the platform’s features are ever-changing and not well understood by those in the professional learning field. Many still regard YouTube with fear, even while enjoying its content. What great opportunities are you and your organization missing out on as a result?

In this workshop, you will learn the ins and outs of everything YouTube. From a strategic standpoint, you will learn how best to discuss video eLearning within your organization and define a custom strategy for your specific needs. You’ll explore the benefits and drawbacks of community, configure a channel from scratch, and produce some YouTube live streaming content.

In this session, you will learn:

  • How to create and manage a YouTube channel
  • How to maximize the search and discovery of YouTube videos
  • How to secure videos hosted on YouTube
  • Integration options for YouTube and your LMS
  • How to produce live video streaming content and make it available for later use
  • The perils and pleasures of community
  • How YouTube compares with other video platforms
  • How best to discuss video eLearning within your organization

Novice and intermediate designers, developers, and managers.

Technology discussed in this session:
YouTube, Google Hangouts, Vimeo, Wistia, JW Player, Facebook, ScreenFlow, Captivate, and smartphones.

Participant technology requirements:
Laptop running Google Chrome browser, mobile device running YouTube app, Google/YouTube/Gmail account, and headphones.

Sam Rogers


Snap Synapse

Sam Rogers, the president of Snap Synapse, creates more effective, efficient, and engaging ways to deliver learning for clients including Google, Capital One, Deloitte, and AAA. He produced YouTube’s first online certification training, and he is a writer, director, producer, composer, and performer for stage and screen. Sam also writes and speaks frequently at conferences, sharing his passion for solving the problems that matter and inspiring learners to action.

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