P08 Enabling the “70” of 70:20:10

8:30 AM - 4:30 PM Tuesday, June 7


Organizations today are realizing that they must move beyond the 10 percent of learning that we call “formal” and address the entire learning ecosystem. Most agree that learners spend 70 percent of their time learning informally, with an additional 20 percent in collaborative learning. This breakdown is referred to as the 70:20:10 framework. The challenge is that few organizations have in place clear practices for intentionally creating a 70:20:10 learning and performance solution that delivers measurable business impact.

Through this highly engaging workshop, you will develop a tactical plan for implementing the 70:20:10 framework in your organization. During and following the workshop, you will gain access to collaboration resources to support you as you journey into the “70” portion of your own learning and development in this area.

In this session, you will learn:

  • How to shift your organizational mindset
  • How to flip learning into the workflow
  • How to broaden your strategy
  • Tips to optimize your methodology
  • How to integrate new technologies

Novice and intermediate designers, developers, project managers, and managers.

Conrad Gottfredson

Chief Learning Strategist

APPLY Synergies

Conrad Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world's largest organizations, helping them attain higher levels of learning agility. Conrad's experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.

Bob Mosher

CEO/Chief Learning Evangelist

APPLY Synergies & Co-Founder of the 5 Moments of Need Methodology

Bob Mosher, the chief learning evangelist at APPLY Synergies, has been an active and influential leader in the learning and training industry for over 30 years, and is renowned worldwide for his pioneering role in eLearning and new approaches to learning. Before co-founding APPLY Synergies consultancy with Conrad Gottfredson, Bob served as the chief learning evangelist for Ontuitive, director of learning strategy and evangelism for Microsoft, and executive director of education for Element K. He is an influential voice in the IT training industry, speaking at conferences and participating in industry associations. Bob was awarded the Guild Master Award in 2014 for his accomplishments and contributions to the eLearning community.

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