507 Closing the Gap: How AR and VR Meet Unmet Needs in the Life Sciences

10:45 AM - 11:45 AM Wednesday, June 27

Piedmont

Training professionals in many organizations face similar challenges: how to ensure training is engaging, meaningful, and applied on the job. VR and AR can help ensure learner engagement, but how can they be leveraged to create meaningful experiences that are transferred to the job? We will consider these challenges in this session and view examples of VR and AR that create meaningful engagements that have immediate application to the job.

During this session we will examine these questions through a broad range of case studies developed for the life sciences for diverse audiences, including physicians, sales leadership, sales personnel, caregivers, and patients. These case studies illustrate how augmented reality (AR) and virtual reality (VR) can be used to build skills and knowledge, create empathy, and engage learners at the highest levels of their professions in learning that has immediate transfer to the business.

In this session, you will learn:

  • How VR can be used to build skills and knowledge in a wide range of areas
  • How VR is changing our approach to patient education and patient advocacy
  • How to communicate the value of AR and VR to gain buy-in from stakeholders
  • How to develop AR and VR experiences that have immediate transfer of learning to the job.

Technology discussed in this session:

Oculus, HTC Vive, iOS, Android.

William Garner

President & Chief Creative Officer

Tipping Point Media

William Garner, the founder, president, and chief creative officer of Tipping Point Media, is an award-winning creative strategist, technical innovator, motivating tactician, and collaborator. He leads a team of digital artists, web engineers, medical writers, 3-D/VR simulation developers, gamification designers, and educators.

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