The VR market is broken. The initial hype bubble has burst. Public interest is still vague and inconsistent. Those killer applications haven’t hit yet. Hardware is still in its infancy. Funding across the industry is still fairly limited. Where are the anchor features and applications and experiences that will herald the emergence of VR? More importantly, what steps must those in the industry take to get there?

In this session, you will learn about many of the key challenges facing the mixed reality industry today. You will also learn about some of the root causes of these challenges, as well as actions you can take to encourage the growth and adoption of mixed reality hardware and software. If you’re passionate about the possibilities that mixed reality presents, this session will leave you even more excited about what the future holds.

In this session, you will learn:

• Why the VR industry is struggling
• About root causes of VR challenges
• About specific actions you can take to evangelize mixed reality
• How the VR industry growth path mirrors other past industries

Audience:

Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).

Technology discussed in this session:

Viewers (Google Cardboard and Daydream, HTC Vive, Oculus Rift, PlayStation VR, Samsung Gear VR, Windows Mixed Reality); cameras (GoPro, Facebook Surround, NextVR, Orah, Ozo); and Birdly.