Instructional videos are an important tool when frontloading instructional content, but they are limited when it comes to engaging learners with real-world simulations. This session will provide an in-depth examination of how one team expanded their content offerings by developing a gamified driving simulation. The simulation was designed to introduce Honda sales consultants to a new advanced-powertrain vehicle, and show them how its complex powertrain operates when driving in different environments.

In this session, you’ll learn of the challenge to support a recent advanced-powertrain vehicle launch with a major OEM, and how the team wanted to expand content offerings beyond video instruction. You’ll learn how they developed a gamified driving simulation that applied the company’s national advertising research. You’ll see the result, an interactive driving simulation that instructs players on the vehicle’s powertrain technology and how different driving conditions affect its operation. The game was developed as a downloadable iOS app and was included as part of in-dealership training prior to consultants’ first test drive of the car.

In this session, you will learn:

• How to craft instructional content into gamified simulations using available cutting-edge technologies
• How to leverage available audience research to better meet instructional goals
• Three tips for thinking like a game player
• Three tricks for maintaining user engagement in gamified simulations
• How to measure learner success

Audience:

Designers and managers.

Technology discussed in this session:

Computers, tablets, mobile devices, Adobe After Effects, and Adobe Photoshop.