When you’re about to launch new software, hardware, or programs, you may be focusing on the technical aspects of the launch. But there’s another angle you need to consider: user buy-in. That was the concern for USPI, a company that owns more than 300 surgical centers and hospitals across the US, when it was preparing for its new staffing software rollout. This software was mandatory for all employees to use, and with so much on the line, the team knew engagement was key to success. But how could they build that staff buy-in when they lacked both an established communication platform and, more importantly, an existing culture of change to lean on?

In this case study session, you’ll find out how USPI leveraged augmented reality as a key component in its launch communication campaign and how this boosted overall buy-in. You’ll see how the team used posters, video, and the Aurasma app to deliver AR content to their audience in a way that was budget- and device-friendly. But AR alone doesn’t make for a successful campaign, which is why you’ll also explore how an interactive, feedback-driven campaign like this can maximize audience participation and engagement, contributing to more audience buy-in.

In this session, you will learn:

• How to create a branded, multifaceted communication campaign using AR technology
• How to create an AR campaign that can reach a varied demographic with equally varied technology
• How to structure a virtual campaign around a narrative
• How to produce iterative content based on audience feedback
• What an AR-based campaign can look like with a live demo of the project

Audience:
Novice designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Aurasma (augmented reality app for Android and iPhone); video and posters.