903 AR as a Video Distribution Model

10:00 AM - 11:00 AM Friday, July 28


When you’re about to launch new software, hardware, or programs, you may be focusing on the technical aspects of the launch. But there’s another angle you need to consider: user buy-in. That was the concern for USPI, a company that owns more than 300 surgical centers and hospitals across the US, when it was preparing for its new staffing software rollout. This software was mandatory for all employees to use, and with so much on the line, the team knew engagement was key to success. But how could they build that staff buy-in when they lacked both an established communication platform and, more importantly, an existing culture of change to lean on?

In this case study session, you’ll find out how USPI leveraged augmented reality as a key component in its launch communication campaign and how this boosted overall buy-in. You’ll see how the team used posters, video, and the Aurasma app to deliver AR content to their audience in a way that was budget- and device-friendly. But AR alone doesn’t make for a successful campaign, which is why you’ll also explore how an interactive, feedback-driven campaign like this can maximize audience participation and engagement, contributing to more audience buy-in.

In this session, you will learn:

  • How to create a branded, multifaceted communication campaign using AR technology
  • How to create an AR campaign that can reach a varied demographic with equally varied technology
  • How to structure a virtual campaign around a narrative
  • How to produce iterative content based on audience feedback
  • What an AR-based campaign can look like with a live demo of the project

Novice designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Aurasma (augmented reality app for Android and iPhone); video and posters.

Jeff Kribs


Infinitude Creative Group

Jeff Kribs is the CEO of Infinitude Creative Group. A classically trained actor, he is now a storyteller by trade. Since its founding in 2000, Infinitude Creative Group has been recognized with multiple Brandon Hall Awards, as well as the 2016 AXIS Award for change management. Jeff is a graduate of the University of Southern California School of Performing Arts (BFA) and LeTourneau University (MBA).

Bill Hengstenberg

Team Lead, Video Development

Infinitude Creative Group

Bill Hengstenberg leads the video development team at Infinitude Creative Group, where he has been a producer and director since 2010. He has over 20 years of experience performing live as well as in front of the camera, and has played every role possible behind the camera. Bill has spent an inordinate amount of time in the audio booth as both voice-over talent and audio engineer for videos, training modules, and audiobooks. He has been involved in almost every video or training project that contained video or voice-over since he started at ICG.

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