201 You’re Thinking About AI All Wrong—And It’s Already Costing You
1:00 PM - 2:00 PM ET / 10:00 AM - 11:00 AM PT Wednesday, April 2
AI isn’t failing your organization—but you could be approaching it wrong. That may sound blunt, but here’s the reality- too many companies treat AI like a shiny new gadget, forcing it into old workflows instead of rethinking how work should be done. The result? Automating inefficiencies instead of unlocking AI’s real potential.
Most AI initiatives fail because leaders wait for a perfect strategy before acting, while AI demands a learn-as-you-go approach. In today’s fast-moving landscape, over-planning leads to inaction.
In this no-fluff session, Josh Penzell, VP of AI Innovation and Solutions at ELB Learning introduces a fresh, agile model for AI adoption—one that prioritizes momentum over rigid playbooks. If you’re waiting for the perfect moment to adopt AI, you’re already behind. This session will help you move fast—without costly missteps.
In this session you’ll learn:
- Why traditional change management fails in the AI era.
- How to “start before you’re ready” without chaos.
- The balance between strategy and structured experimentation

Josh Penzell
VP of AI Services
ELB Learning
Josh Penzell is a Strategic AI Consultant with over 15 years of experience in sales enablement, process improvement, and organizational innovation. He developed the TheaterThink methodology, blending his theater background to create impactful learning experiences for companies like Amazon and Skillsoft. His initiatives have reduced training resources by 50%, boosted revenue by 15% in six months, and supported Amazon Alexa's 1000% growth. Josh's "Passion Transfer" approach focuses on delivering measurable ROI, representing the future of learning and talent development.