301 Internal Marketing: Skills for Learning Program Adoption & Engagement
11:30 AM - 12:30 PM Wednesday, June 7
Learning professionals are not only responsible for building impactful learning solutions for our organizations, we are increasingly responsible for engagement and adoption of the programs we deliver. From executive stakeholders to our learning audiences, how do we better communicate the value our learning initiatives bring? The key is internal marketing!
In this session we'll deep dive into the key marketing principles that support internal marketing for L&D, from audience analysis to crafting and testing compelling messages. We'll also discuss channel strategies for your messaging to meet your audience where they are. Come learn how marketing skills can broaden your impact as a learning professional.
Koreen Pagano
Founder & CEO
Isanno, Inc.
Koreen Pagano, founder and CEO of Isanno, Inc., is a globally recognized product leader with deep expertise in learning technologies, skills strategy, AI, analytics, and immersive technologies. Koreen has held product leadership roles building go-to-market strategies and technology and content products for learning, skills, and talent markets at Lynda.com, LinkedIn, D2L, Degreed, and Wiley. Koreen previously founded Tandem Learning in 2008, where she pioneered immersive learning through virtual worlds, games, and simulations. She has taught graduate courses at Harrisburg University and provided advisory and consulting services to emerging tech companies in the VR and education markets. Koreen is a seasoned international speaker and author of the book Immersive Learning.