Brain research suggests that most people forget more than 40% of the information you tell them by the very next day. After a week, they will likely have forgotten nearly all of what you said.

The good news is that your message is many times more memorable when delivered in a story. Think of the implications of this for learners!

Strategic storytelling is an emotionally intelligent, results-oriented approach that can help you connect relevant storytelling to curriculum so learners see, feel, and retain what you’re trying to teach. This begins with identifying appropriate source materials, and extends through design and delivery.

 In this session, you will learn how to:

•  Identify source material for stories connected to what learners need to know
• Design compelling, curriculum-aligned stories that initiate interest, hold attention, and gain agreement
• Adapt your stories to different learning formats such as in-person, digital/on-screen training, or scenario-based training