501 Don't Lose Your Learner: How to Create a Learning Journey Map to Guide Outcomes

8:30 AM - 9:30 AM Thursday, August 4

As learning professionals we know solutions must go beyond 'let's just make a training course.' Learning happens everywhere in an organization and the needs are increasingly complex, especially in distributed and remote work environments. This is where we need to steal a powerful tactic from the marketing department: journey mapping.

Understanding the learning journey, critical junctures, and personalizing the experience allows you to meet learner where they are to guide them through the process and create a powerful experience that supports long-term retention. In this session you'll learn what the learning journey is, how to pragmatically begin constructing from your existing learning solutions, including examples, and five tips to make the transition as easy and successful as possible.

Jennifer Brick


Capdeca Solutions

Jennifer Brick is a customer success and enablement leader with more than a decade of experience developing learning programs for SaaS organizations. Jennifer has managed programs for internal, customer, and partner success. As founder of Capdeca Solutions, Jennifer develops learning solutions and provides consulting services for SaaS organizations to launch and optimize their customer success and training organizations. During her tenure at Salesforce leading custom enablement delivery and consulting partner enablement for the marketing cloud product, she learned the tactics and techniques of marketers, and how powerful they are when applied to learning and success programs.

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