301 Instructional Video in Context: Beyond Just the Content
11:30 AM - 12:30 PM Wednesday, June 8
There is a general assumption that you just have to produce an instructional video and people will learn from it. In reality, unless they process the content and then activate retrieval strategies, it will simply be forgotten. The challenge for us is how to situate video within a broader context and learning continuum.
In this session you will learn how video plays a role as provocateur, as well as ‘causer’ of learning. You’ll form a new understanding of how to structure content within the broader context and have it dovetail with other learning experiences. Additionally, we’ll explore the impact of applying theories such as cognitive load and dual coding that can really make video more impactful.
Jonathan Halls
Author, Rapid Media Development for Trainers
Jonathan Halls
Jonathan Halls, who has spent 30 years as a media trainer, started his professional life in radio hosting a daily live news talk show. Author of Rapid Media for Trainers, Rapid Video for Trainers, and Video Script Writing, he formerly headed up the BBC’s production training in Britain, and is today an adjunct professor at the George Washington University where he teaches digital media. Based in Washington, DC, he provides workshops and consulting for training organizations in how to make instructional videos and podcasts. He has trained thousands of broadcasters, journalists, and trainers in 25 countries, including people from The Financial Times, Daily Telegraph, London Times, Straits Times, Time of India, DeVolkskrant and many more.