701 Creating Memorable Animated Explainer Videos in 60 Minutes or Less

11:30 AM - 12:30 PM Thursday, August 6

Remember the first time you discovered PowerPoint animations? Like most people, you probably went overboard with the animation at first. But you eventually figured out that less is more. Now think about your animation software. Your message may be getting lost in the clutter of canned characters and animation effects. Plus, if your videos all look and sound the same, your learners will start to tune them out. It's time to move beyond the software and explore better ways to make your explainer videos stand out.

In this session, we're going to build an animated explainer video together in 60 minutes. If you show up to this session, you're instantly part of the design team. We won't be making a fancy explainer video, but that's the point. It just needs to be effective. And memorable. And yes, maybe a little bit quirky.

To start, we'll have a quick look at what makes a great explainer video: images, script, narration, and music. Then we'll create a story that will "hook" the learner. We'll look at which animation style works best for our video. From there, we'll determine the proper length for our video—probably 30 seconds—and write our narration script. After that, we'll find good quality images for our animation, and then record and edit our narration. Finally, we'll put it all together: music, narration, images, and simple animation effects. And presto, we've just built an animated explainer video together.

In this session, you will learn:

  • How you can animate using any software tool
  • How to hook your audience with a great script
  • How to choose the right narration style
  • How to choose the right illustration and animation style
  • How to choose the right music

Sarah Dewar

Educational Technology Specialist

Michael Garron Hospital

Sarah Dewar is a seasoned instructional designer and developer. She has over 20 years of experience in the realm of adult learning, complemented by 15 years of experience creating innovative eLearning solutions for healthcare professionals. Sarah’s award-winning “Infomercials as eLearning” combine graphics with live action to create memorable and impactful learning experiences. She also creates custom animation to engage learners. Sarah shares her knowledge internationally and volunteers her expertise to not-for-profit organizations; her courses are currently engaging learners on six continents simultaneously. She also volunteers as a planning member of the Canadian eLearning Conference. Sarah has now turned her attention to unraveling the complexities of visual literacy, deepening her research and application of these concepts over the past five years.

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