201 Make Videos That Work: Best Practice Round-Up

10:00 AM - 11:00 AM Wednesday, April 6

There is a lot of advice about video out on the internet. A lot of it’s really good, some of it is garbage, and a lot is in-between. Some of it doesn’t apply because it’s specific to a genre of video that will be hosted on YouTube. Because information is all over the place and not always focused on creating good instruction/learning content, it can sometimes get individuals focused on the wrong concepts or ideas.

Put the search term ‘Instructional Video’ into Google, and you’ll get over 110,000,000 pages worth of information. That’s a lot of potential information to sort through and determine which advice is going to be most helpful. During this session we’ll provide best practices, tips, and ideas about creating instructional videos by pulling information and strategies from relevant scientific literature about instructional videos, and interviews with learning professionals using video in their learning offerings.

Matthew Pierce

Learning & Video Ambassador


Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.

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