With the need to "break through the clutter," how can your learning videos leave your audience remembering your message? Try looking to advertising, a field that does this well. If commercials can get people to purchase items they don't need, how can you use these marketing secrets to influence learners (and do this without them feeling manipulated)?

In this interactive, game-based session, you'll learn what makes some ads so compelling they persuade you to buy. You'll explore the strategic framework to use when creating a training video strategy, as well as the essential design considerations for video.

In this session, you will learn:

  • Video "hooks" you can use to make the content in your learning video memorable
  • How to apply the four characteristics of effectively using visuals to design or evaluate videos
  • How to evaluate the use of drama to create videos that compel action
  • The role of a video concept to create engaging training videos


Session Video