With the need to "break through the clutter," how can your learning videos leave your audience remembering your message? Try looking to advertising, a field that does this well. If commercials can get people to purchase items they don't need, how can you use these marketing secrets to influence learners (and do this without them feeling manipulated)?
In this interactive, game-based session, you'll learn what makes some ads so compelling they persuade you to buy. You'll explore the strategic framework to use when creating a training video strategy, as well as the essential design considerations for video.
In this session, you will learn:
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