How XR Will Shape the Future of Enterprise

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Realities360 Online Conference 2020 - May 6, 2020

Stephanie Llamas

Head of Research, Strategy, and VR/AR
SuperData Research, a Nielsen company

XR is on its way to revolutionizing enterprise. Commercial investment in XR continues to grow. Standalone virtual reality devices have driven the adoption of virtual reality closer to mainstream. Mobile augmented reality now reaches more than 1 billion consumers worldwide and the continued innovation around headsets like Hololens and Magic Leap puts mixed reality on track to build a significant following. But what does this mean for the enterprise XR industry as a whole? Where are the key opportunities for content creators? Where are commercial organizations investing their money? And finally, what's the ROI?

Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen company, walks attendees through the data behind XR enterprise present and future. Gain insights into how to take advantage of XR's enormous opportunities and how the market's future will affect your bottom line.

Please Note: Due to illness, Stephanie was unable to participate. David Kelly presented her session.


Handouts are available for Learning Guild members. Please log in or join to download these files.

Session Video

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