Email Course Design: Using Digital Marketing as a Learning Strategy

Online Events Archive

L&D on a Shoestring Online Conference 2020 - April 23, 2020

Sarah Mercier

Managing Partner
Learning Ninjas

Organizations often treat learning as an event rather than a process. As an industry we know that eLearning, videos, and instructor-led training are only the beginning. To be effective, we need ways to support our workforce over time, building competence through multiple approaches.

In this session, we will talk about a budget-friendly trend used in digital marketing that can be easily applied to workplace learning: email for continual learning and support. We'll explore how email can be used effectively for spaced learning and performance support. Learn pro tips for designing in this format, and see a variety of real-use cases. As we explore the possibilities of email as a learning experience platform, you'll learn practical ways to implement this approach in your own organization.

In this session, you will:

  • Learn about the practical application of email courses in workplace learning
  • See examples of effective email courses
  • Apply best practices in design of email courses
  • Discover the common pitfalls of using email to support learning and performance

Handout(s)

Handouts are available for Learning Guild members. Please log in or join to download these files.

Session Video

 

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