What can learning professionals learn from marketing teams? Savvy marketers understand the art of persuasion. They know how to tap into how the human brain actually works—there’s a reason you don’t see bullet points in advertising.

This session will reveal some free and low-cost tools and techniques that marketers have been successfully using for years to capture attention and move people to take action. You’ll see easy-to-implement examples that show these principles and technologies in action.