Structuring Learning Like a Marketing Campaign
Online Events Archive
Learning from Marketing Summit 2017 - August 24, 2017

David Swaddle
Digital Learning Consultant
Cochlear
Marketing is rarely an isolated event. Marketing efforts start with a deep understanding of the audience and are normally rolled out as a campaign that takes place over time. Many aspects of this approach can be useful for L&D to adapt.
In this session, you will explore a case study of a learning and development program intentionally built like a marketing campaign. While the campaign includes a course, you will learn how that was just one small touchpoint of the program. You will explore the various other elements of the campaign, including games, user-generated content (UGC), sales tips, expert blogs, and more. You’ll also learn how the team was able to reuse some consumer and trade marketing materials internally in the project, rather than creating all assets from scratch.
Recording
This recording is available for Learning Guild Online subscribers. Please log in or join with an Online Conference subscription to download this file.

Upcoming Events
Recent Job Postings
- Manager, Training & Development - Fanatics Brands
Norman, Oklahoma - Global Customer Success Intern - Digital Learning Content D
Rock Hill, SC, USA - Contract Instructional Designer
Remote - USA - Register as an Expert Partner
Remote, USA - Training and Technical Assistance Program Specialist
Washington, DC, United States