There are many well-entrenched practices associated with training. As the body of knowledge about neuroscience and the science of behavior change continues to grow, the effectiveness of some of our current practices comes into question.

 In this session, professor Art Kohn will examine how today’s cutting-edge advancements in science are making training more effective at Google. You will examine how the brain uses metaphor and emotion to encode information. You will learn how to improve attention spans by understanding levels of consciousness, and discover how to design effective follow-up training by tapping into the mnemonic principles of memory. You will leave this session with an understanding of how the brain controls learning and memory, and how Google is applying this knowledge to create engaging eLearning.