Video learning is here; now what do we do with it? With bitrates, streaming, hosting, tracking, sharing/securing, content changes, software updates, and learning management system (LMS) weaknesses, distributing online video to learners can be a technical and administrative challenge. But you probably knew that. What you might not know is that YouTube can eliminate many pain points for the information-technology and marketing departments while robustly delivering your training to existing audiences … and those you haven’t yet been able to reach. The YouTube platform offers simplified uploading of video content, built-in interactivity options and social engagement, a mobile-friendly and ubiquitous user interface, surprising methods of selectively protecting/sharing/integrating video, analytics your LMS can only dream of, unlimited storage capacity, and the best adaptive streaming on the planet. Not bad for a free product, right?

In this session, you will explore how to evaluate your video training, your YouTube channel, and your LMS in ways that reinvigorate your learning designs and engage organizational opportunity. You will receive several handouts that will guide you in your next steps and supplement the necessary conversations with others in your company. You will leave this session with a better understanding of how you can use the YouTube platform to complement your organization's LMS.

In this session, you will learn:

  • How to evaluate training content for longevity, audience, and placement on the YouTube platform
  • How to audit a YouTube channel and Google settings to maximize appropriate sharing/security
  • How to describe YouTube integration options for your learning management system (LMS)

Intermediate designers, developers, VPs, and CLOs. Those generally familiar with the production of online learning, delivery of video assets, and use of LMSs will gain the most from this session. Experience uploading to YouTube is a plus.